Non-Linear

Going non-linear by Paul Lemberg.

Runaway success requires that you break out of the ordinary.

Everything – and I mean everything – you are currently being and doing, the sum of all your attitudes and actions, however vigorously you pursue them, is producing results. These results follow the “normal course of events.”

(Research by The Conference Board suggests that for most businesses, this “normal course of events” reflects annual growth in the neighborhood of 5-10%. A straight line up and to the right, year in, year out.)

On the other hand, breakthrough results are not predictable based on the way things are going. They do not occur as a matter of course. There is no logical progression from “normal” to “breakthrough.”

A breakthrough occurs when, all of a sudden, your trajectory shifts dramatically. When the line of your growth is out of sync with all previous results. To create a high-speed venture, one which is growing faster than the market, changing faster than change, you must be “extra-ordinary”.

By definition,

You must do something you’ve never done before.

Apply that picture of a breakthrough to your business.

What would be on your curve for a “breakaway trajectory?”

What kind of action and results would place you there?

What is so different, so extraordinary, that it could propel you ahead faster than change?

Paul Lemberg