Purpose

Purpose by Paul Lemberg.


"Reach beyond your grasp. Your goals should be grand enough to get the best of you." Teilhard de Chardin

Why?

Why are you doing what you’re doing? Why are you pursuing this venture? Why are you even reading this web page?

Why are you living your life?

The answer to these questions is your purpose. The fundamental reason for your activities.

Every truly powerful venture has a clear and motivating purpose.

Why?

Why should we care about why?

Why, indeed? A powerful purpose will keep you going on days when the weather is lousy and your children kept you up all night and the dog was barking and there’s no cream for the coffee and the car has a flat tire and your key person called in sick and your best customer just cancelled and the toilets are backed up....

A powerful purpose enables you to keep going and cause more breakthroughs. Without a powerful purpose you might as well go home and pull the covers over your head.

A powerful purpose provides the fuel to do whatever it takes – no matter what. It’s better than strong coffee for working long hours and weekends.

A powerful purpose makes it a no-brainer to make big commitments and outsized requests, to take risky actions and put yourself on the line. Plus, your associates and employees – all the other stake-holders in your venture – need your powerful purpose as well.
Your shared purpose keeps them in the game right along with you.

Purpose, along with shared vision, is the foundation of ownership – if people have a sense of purpose they will take responsibility well beyond their accountability.

How do you get a big purpose? For some people, it’s just there. Like Don Quixote, you may be on a quest. Perhaps you are born with it, or it comes to you in a dream, or while you are stuck in traffic.

Sometimes you have to work to define it.

What is your purpose?

Write down why you do what you do.

Then ask why is that important, and why do you do that. Then ask why that is important. And so on. Don’t stop with the first level of reasons. It is usually necessary to keep going for a while.

When you reach bedrock “purpose” and you resonate with it – that’s the one. Work on the words for a while until you “know” they are right.

What I do:

Why that is important :

And why that is important :

And why that is important :

And so on..........

Paul Lemberg