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 NLP coaching tip - Create a Vision Statement by Paul Lemberg. To manage is to lead, and to lead others requires that one enlist the emotions of others to share a "vision" as their own. Henry M. Beottinger, AT&T What is your vision of the future? Some people think creating a vision is a complicated thing, requiring much time sequestered deep in contemplation. Others do just the opposite – they hire the job out to a consultant. Neither approach is necessary. Having a vision is about imagining the view through the window of your future. And just as when you look out the window, you’d like the view to be warm and sunny. Inviting. Beautiful. Fulfilling. Your well-crafted vision is all those things. It is grounded and expressed in the language of the physical world – the world of being, having and doing. What does the future look like, what does it feel like? What is the environment? What actions are people taking? What results are being produced? Create a complete scene, one in which you can imagine yourself. One in which other people can imagine themselves – one which inspires them. One which breathes life into your activities. Then put it down on paper. Create a vision statement The easiest way to write a vision statement is to ask questions. Here are twenty vision questions I ask my clients. You can use some of these and make up your own. § What important problems do you solve? § What unique market position do you control? § What is your geographic coverage? Are you local? § National? International? Intergalactic? § What value does your enterprise create in the world? § Is that value provided to: consumers, governments, kids, small businesses, giant corporations, humanity? § Is your organization a corporation? A loose alliance? A strategic partnership? A virtual company? What form is it? § Who owns the company – you? Partners? Outside investors? § The public? § How big is your organization? How many people work at/for your company? What kind of people are they? § What role do you play daily? § How much revenue and/or profit do you generate? § What does the press say about your company? § Are you leading edge / bleeding edge / innovative or just a cash cow? § Where are your headquarters? Where are your remote offices? § What is special about working for/at your company? § How is your company growing? Sales? New product/service lines? Acquisition? § How would you describe your company culture? § What do your customers say about your company? § What is your company known for? § How do you redefine the industry you are in? § What is the future of your company? Important note. This is not a one-time-only process. This can be revisited as often as necessary. How do you know when you need to revisit it, and create a new vision ? When things start to feel routine. When the actions you are taking on a daily basis are no longer inspired, or when they begin to feel lifeless. When nothing is pulling you forward. That’s the time to invent a new vision" .
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