Do anything by Paul Lemberg.

This is a kind of intermezzo - a break in the action. This is for those of you who still don't know what to do.

The answer? Do anything.

People get stuck trying to do things right. They want it to be perfect, and so do the task - whatever it is - over and over. They tweak it a little here, change something else there. Making it better and better, bit by bit, on and on.... Someday, they may decide it is finally ready for the grand debut.

Perfectionism is the death of many good opportunities. People fritter all of their lead time "getting it right" instead of bringing their venture out in the open and letting the market shape it.

The world already knows much more than you do about what will make your business great. People will be more than happy to tell you what's needed and wanted if you only expose yourself and your ideas to their opinions and thoughts.

The trick then, is to do something.

Just get into action.

You have a concept, an idea - do it now! Implement some version of your concept and get it out into the marketplace. Get feedback.

Perfect it in version two.
 

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